Get to know us

Our Story

AFG-Watermelon was born out of both passion and personal experience.
Originally from Afghanistan, we grew up in a place where clean, accessible drinking water was a daily struggle. As young as eight years old, we had to walk long distances just to fetch water for our families. That experience taught us early on just how precious water is — and how critical it is to good health, growth, and life itself.

Now living in Australia, we are grateful for the opportunities we have, and we carry a deep commitment to helping others who are still less fortunate.
Through AFG-Watermelon, we aim not only to encourage healthier, active lifestyles, but also to give back — by supporting communities who don't have easy access to clean water.

Our Mission and Values

Our mission is simple:
To fuel healthy, active lifestyles with products that inspire confidence, pride, and positive change — while making a real difference in the lives of those without access to clean water.

Our core values are:

• Quality First: We only offer products we proudly use ourselves.

• Community: Fitness and wellbeing are journeys best shared.

• Sustainability: Protecting the environment by reducing plastic waste.

• Giving Back:
  We are deeply committed to helping those who still struggle for basic needs.
  That’s why 20% of all our sales go directly toward building wells in countries like Afghanistan, providing clean and safe water to communities that need it most.
  Every purchase you make helps bring hope and life to others.

Our team

Behind AFG-Watermelon is a passionate husband-and-wife team.
While my wife leads the heart of the business — bringing creativity, personal touch, and vision — I (Shuaib Ehsan) handle the technical side, ensuring our online store runs smoothly and our customers enjoy the best possible experience.
Our young son, Ahmad, is our daily motivation to build a better, healthier future for the next generation

What Makes Us Different

Our water bottles are more than accessories — they are symbols of determination, resilience, and pride.
Each bottle is designed to be durable, stylish, and eco-friendly, helping you stay committed to your fitness goals while contributing to a greater cause.
When you carry an AFG-Watermelon bottle, you're not just making a statement about your health — you're making a statement about the world you want to build.

Our Vision for the Future

We dream of growing AFG-Watermelon into a global brand recognized not just for exceptional products, but for creating real, lasting impact.
Our vision is to expand our product range, foster a strong fitness and wellness community, and continue to fund clean water initiatives — ensuring that one day, no child will have to walk miles for a basic human need.

Let’s Stay Connected

We love hearing from our customers and community!
Got a question, feedback, or want to share your fitness journey? Reach out to us anytime:

Email: contact@afg-watermelon.comcontact@afg-watermelon.comcontact@afg-watermelon.com
Phone: 0404 557 533
Instagram: @afg.watermelon
Facebook: AFG Watermelon
TikTok: @AFGWatermelon